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 When online shopping with lightning speed, sweeping the globe, the online channel has become the object of attention of businessmen, for a time, clothing sales "war" started by wire transfer to the next line. But many industry insiders believe that e-commerce will impact on the formation of traditional mainstream channels. Has been the garment industry cluster "pioneer" in Humen, whether it can answer all these questions?  
 
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as the 14th China (Humen) International Fashion Fair is one of the important contents of the 2009 China (Humen) textile and apparel industry e-commerce innovation forum is organized by the China Textile Industry Association, guidance, China Textile Information Center, Humen clothing Association of the apparel industry, and has been China National Garment Association and the National Textile Museum and other units support. It is close understanding of Humen clothing practitioners provide real value of e-commerce platform.
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e-commerce in the country some clothing clusters have begun to use, however, Humen this "Crouching Tiger" of the land, the traditional way of trading is still the mainstream. Humen garment industry as the leading industry, after 30 years of development, has been constructed by the textile and garment production to fashion design to fashion a full exhibition marketing chain.

 

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 But I want to play in e-commerce

strong desire when, Humen clothing people have begun an uncontrollable frenzy, conducted an online experience. In recent years, Humen "Big Ying", "enriching" such as shopping malls continue to invest heavily to develop Internet marketing, trying to create a new marketing model. Especially Humen Oriental International Women Ying City, is vigorously promoting the store + online e-commerce platform "1 +1" model of development, the effectiveness of previews, has attracted more than 500 merchants stationed.

 

For the current development situation, Humen Town, Dongguan City deputy mayor Pan Jijun that, at present, Humen clothing e-commerce currently facing a shortage of talent, lack of experience, resources, and many other issues dispersion. First, to strengthen the integration of Humen websites, e-commerce businesses to strengthen professional building, construction, network goods brand incubator, for the majority of enterprises to provide e-commerce technology, capital and even policy support. Secondly, we must strengthen the talent gathering. To increase the intensity in attracting large Zhaocaiyinzhi attract, gather more talented people to join e-commerce industry, and to better use and retain qualified personnel, and gradually form a depression effect e-commerce professionals. Finally, to strengthen the Government to promote, through government or industry associations to coordinate and promote the cultivation of e-commerce brands, more well-known entity to promote the brand to accelerate the pace of new marketing model, to seize market opportunities.

 

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network "Network" confidence
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traditional channels such as large shopping centers have been saturated, the brands want to go the traditional channels takes enormous human and material resources, and in Taobao, this new network platform and a starting point, its popularity and no regional restrictions are traditional channel model can not be compared. "Our clothing is only sold online, aiming to build China's largest online Wumart price excellent fashion brand." Shanghai Industrial Co., Ltd. is still CEO Xu Qun said confidently, "We are confident Taobao Mall B2C, we own brand B2C Taobao Mall will Justyle identified as a strategic partner, in a simple,lv新款熱賣清庫, stylish,How to pick a good Humen clothing net sales of this stick , prices are characterized by high quality, and strive to become the most favorite online urban white-collar fashion casual wear brand Hot And all this can not be separated and Taobao strategy cooperation. "

 

Meanwhile, Xu Qun also to those who wait and Humen clothing corporate bosses a wake. In his view, first of all not too superstitious networks, rational view of the network channels to the value; secondly,lv新款熱賣清庫, to achieve confidence, only perseverance, brands can develop healthily; finally go the road of independent innovation and brand in order to have results. In a word: use the internet thinking and consumer-centric, and finally keep an open mind to do things on OK.
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Taobao customer marketing department Southern Region Marketing Director Huang used some vivid examples, confirming the network channels to create the greatest value for the brand. To be known as "Singles" (Nov. 11) on this day, Jack Jones Taobao Mall official flagship store to 5.28 million yuan to create amazing results Taobao Mall's history.

 

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"Jack Jones's success is the growth of a whole field of B2C powerful witness." Huang said that with the development of e-commerce industry, as well as changes in people's consumption concept, more and more companies began to join the B2C the army, from the previous Uniqlo to Li Ning and then Jack Jones, e-commerce has been difficult to find either do not, but how to apply it to their e-commerce industries, thereby contributing to the company's growth, the industry's rapid development.

Perspective Network

 

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National Bureau of Industry Secretary Zhang Shouqing depth analysis of the financial crisis, China's textile and garment industry since the development of the situation, put forward only by strengthening technological innovation in order to improve the enterprise's core competitiveness, and a detailed analysis of how e-commerce and traditional garment enterprises together, as well as textile and garment enterprises in e-commerce need to pay attention quality, reputation and other issues.

 

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for many domestic famous garment enterprises have done consultants Industrial Management Institute of Software Research Center Director Han Yongsheng also have their own point of view. He believes that the brand's network of shops as a sales channel supplement can store marketing entity echoing achieve brand influence and profit maximization. Currently, the brand's network channels to face the problem of supply channels are open, if the supply chain is imperfect, out of stock phenomenon always happen, it can not handle more orders, which have an impact on the management of the brand, which is also in the store before entering the network channels, the factors to take into account.

 

"I hope that online sales of clothing should be digitized three-dimensional data processing, making it truly 'available for try on' digital clothes, which not only reduces the customer shopping time and effort required, but also reduce the the locker repeatedly tried trouble. few short minutes, you can from the tens of thousands of pieces of clothing in accordance with its own data screened for try on clothes that fit, even on for ten minutes to compare hundreds of pieces of clothes, which greatly facilitates customer Heart selecting clothes. "China Textile Information Center, Guang-Wei, deputy director, said.